Los Angeles based rapper Jack Bruno and Florida rapper Smokepurpp partner with Highsnobiety to premiere the mind-altering “DVL on my SHLDR.” The hypnotically bouncy Suits produced track has become a fast fan favorite with over 1 Million streams so far. With Louie Knows’ direction, the collaborative music video starring Bruno and Purpp explores how enticing temptations can quickly leave you dumbfounded in an obscure daze.
“‘DVL on my SHLDR’ came together really fast,” Bruno explains. “Being an artist on tour you have lots of temptations thrown at you all the time and you have to stay focused otherwise that shit will take you down. I thought the track had a Smokepurpp vibe to it and I’d seen him every now and again but we never really hung out. I just rolled thru and it happened super organically.”
“We also shot the video in NYC, it was a cool little party vibe. We kept on coming up with ideas on the spot, like having multiple versions of me performing at the table. Purpp been getting more into directing shit so he was shooting a lot of ideas too, and of course Louie Knows is a rockstar director so it was just an easy cool video to do”
His brand new “DVL on my SHLDR” music video follows Bruno’s Hit-Boy produced song “Ciggy Said Light” featuring Playboi Carti that Complex raved was “a mosher” and Billboard declared a “banger.”
Fans can catch Bruno currently on tour opening up dates on Wiz Khalifa and Rae Sremmurd Dazed & Blazed Tour, Tekashi 6ix9ine overseas tour dates and with Juice WRLD on the WRLD Domination Tour. Click Here to buy tickets.