2x GRAMMY® Award-nominated rapper Joyner Lucas has announced today’s premiere of his eagerly awaited new EP. EVOLUTION is available now at all DSPs and streaming services via the Worcester, MA-based artist’s own Twenty Nine Music Group label.
“Evolution is the art of growing and changing,” says Lucas. “Most people never evolve. This is me using music as my therapy to speak on things that kept me in a dark place. It allowed me to open up about who Joyner Lucas is and why. Being able to open up about things I used harbor inside has allowed me to grow as a person and evolve. Hopefully it inspires others to do the same.”
EVOLUTION is heralded by a dramatic official music video for the song, “Snitch,” directed by Lucas and longtime collaborator Ben Proulx and streaming now at YouTube.
EVOLUTION – which follows the release earlier this year of Lucas’ acclaimed new album, ADHD – sees Lucas pushing his powerful lyrical vision towards a new future, with highlights including features from such icons as The Game, Rick Ross, Iyla, and Elijah James as well as production by studio luminaries like Leo Son, Mr. Carmack, Tom Misch, & Jordan Rakei, Boi1da & Jahaan Sweet, Chris Ballard, Juicebox Slim, DillyGotItBumpin, Cameone, Curtis Crump Jr, Samarei, & Hug Alessandro, Nick Papz, Yung Talent, & Koda, DMac & BJ Beatz, Kyle & Superstaar, and Donato. The project was first revealed this summer with the arrival of “Fall Slowly (Feat. Ashanti).” The track is also joined by an official music video, streaming now at YouTube.
ADHD made an extraordinary chart debut upon its April release, landing at #10 on the SoundScan/Billboard 200 – Lucas’ first-ever top 10 debut on the overall chart. The project includes such hit singles as the RIAA platinum certified smash “Isis (Feat. Logic),” joined by an equally popular official video now boasting over 63 million views via YouTube alone.
A dedicated philanthropist, innovator, and entrepreneur, Lucas created both ADHD and EVOLUTION entirely on the groundbreaking artists platform, Tully. Founded with manager/technology entrepreneur Dhruv Joshi, the Tully App puts the power of production, promotion, and distribution into the hands of the creators themselves, enabling the artist and their teams to better utilize digital tools while streamlining invention and the collaborative process. Tully recently received a strategic investment from Sony Music Entertainment to help take their user experience to the next level. Tully is on track to launch their Artist Management Platform later this year, allowing artists to be in total control of their digital workflow and expand the app’s interface functionality tenfold. Tully is available now via Apple’s App Store and Google Play; for more information, please visit https://tullyapp.com.