When Snoop Dogg took over Death Row Records in 2022 and launched Death Row Records Cannabis in January 2023, he made a bold promise: to restore the iconic label to its former glory by celebrating artists, hip-hop, and cannabis culture. Today, he’s delivering on that promise with a special tribute to one of Death Row’s most legendary artists, 2Pac.
2Pac joined Death Row Records in 1995 and quickly became one of the most influential rappers of all time. His music transcended entertainment, becoming a powerful voice for political and social change and advocating for Black America.
Snoop Dogg chose 2Pac for DRR Cannabis’ inaugural artist collaboration, and it’s a choice rooted in their shared history. This bond goes beyond the label, as 2Pac famously handed Snoop his first blunt—a moment Snoop recalled when he inducted 2Pac into the Rock & Roll Hall of Fame in 2017.
“That first blunt sparked a friendship that ran deep,” Snoop reminisces. “We’ll always have his music, but this is another way I can bring what was meaningful to 2Pac to his fans.”
The limited edition collection offers fans five unique strains: a crowd favorite, Alien OG, and Take 1, Take 2, Take 3, and Take 4—phenotypes from the same parent genetics. Fans can vote for their favorite “Take” through a QR code, with the winning strain becoming part of the exclusive and permanent 2Pac collection, set to launch this fall. Each jar of flower also includes one of four never-before-released collectible photos of 2Pac in front of a DRR graffiti-covered wall and a DRR matchbook, recreated precisely from the shoot.
Founded in 1991, Death Row Records became a major force in the hip-hop industry, known for its roster of influential artists and its significant contributions to the genre. Under Snoop Dogg’s leadership, the label continues to innovate and celebrate the rich culture of hip-hop and cannabis.
Launched in 2023, Death Row Cannabis brings the legacy of Death Row Records into the cannabis industry, offering premium products that honor the label’s iconic history and its artists.
This exclusive release will initially be available in select California dispensaries starting Friday, July 19th, with a planned release in Michigan through their partner, Pleasantrees, later this year. Fans eager to collect all the photos can visit deathrowcannabis.co to find the closest retail store offering the special commemorative product.
For more information about this collection, please visit deathrowcannabis.co.