Rising Philadelphia artist, Chioke, releases new single “Life Could Be This Way” via Core Valu/Bread&Butter. Produced by Tommy Love. Chioke brings a fresh perspective to her music that sit at the crossroads of alternative and R&B. Listen HERE. Watch the official music video HERE.
“This song is really about people thinking they know what’s best for you in life. People who think they know you more than you know yourself. A lot of people are sitting around waiting to tell you I told you so when something doesn’t go right in your life and this was me expressing that. To all the haters around me…lol.”
Chioke is one of music’s most magnetic new voices, blending sultry, cinematic vocals into a raw, ethereal sound. With her roots in spoken word and a journey shaped by loss, her story began in a bedroom studio with her best friend and producer, Jay Dreamer, whose passing left an indelible mark on her music. Each track is a punch of feeling, inviting listeners to embrace life’s highs and lows with open arms. In Chioke’s world, every note is a story, every song a rebellion against the ordinary.
This single follows her recent release “My Doctor” and Chioke’s performance at the Roots Picnic in Philadelphia on June 1, 2024, where she performed six months pregnant–persevering through Chioke gave an energetic and captivating show showcasing her theatrical stage presence which can be heard in the recorded music. To see for yourself, check out Chioke on WXPN’s The Key Studio Sessions. Chioke will be continuing her live performances at Johnny Brenda’s in Philadelphia on February 22nd, tickets HERE and SXSW at CareFreeBlackGirl Showcase on March 13th.
Listen to “Life Could Be This Way” and look for more from Chioke!
